The Artist Brewing Company

Friday, August 7, 2009

Network Marketing vs. Just Selling Your CD

As an Artist it is more important to work on Network Marketing than just Straight Sales.

There are a lot of programs out there that offer a non personal approach to making money online. And you can make a ton of money doing it. But that is like selling your CD to tourists on the street. You sell it make a buck, sometimes literally only a $1, and off they go. Never to be heard from again. No connection.

How is that helping your Music Career? Yeah you get your product out there and make a sale but now what? What kind of feedback are you getting from that type of transaction? How will you be able to market to them again?

For all you know it sits in the bottom of their suitcase on the way back to Belgium, or the opposite can happen. They blast in on their i-pod the entire flight, loving it. Either way you’ll never know.

What good business runs that way? I don’t know of one.

Straight affiliate marketing is that way. You click on the ad and off to clickbank you go. No emails no talking, nothing. Ad – sale, ad- sale, ad- sale. And there is nothing wrong with that, remember I said you can make a lot of money doing it and I do as well. My point here is I use Affiliate Marketing in my funnel. Once I already have the lead. I talk to these people. I know their names and where they are from. It makes me a real person. Not just a flashy Banner. And people need that. I need that.

Back to technique- The good affiliates build a list of buyers capturing their emails before they buy, building their list of customers. Not just cold leads with interest. These people have already bought once. And they will buy again. And that is how some are able to send 5 emails and make 20K. It’s a numbers game.

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Thursday, August 6, 2009

Email Auto Responder Training and Updates

I’m a Rapper - Why do I need an Auto Responder?

Growing up in NYC I remember being in the clubs watching the hot girl with the clip board walk around adding names to the Mailing List. She would work the bar, work the line outside, and even bust a move and the dance floor while she filled up her list. And the artists loved her for it.

At the end of the night they had a list of highly targeted leads. Leads that have already been exposed to the product are interested in what you put out, are actively looking for more.

Building you List the absolute foundation of Network Marketing, and you have been doing it for years.
http://vur.me/nereida/AutoResponder
The concept is there: these people are interested in me and I want to be able to reach them and keep in touch. I am here to show you how to take that one step further and turn you list into CASH MONEY.

Street Teams are the dinosaurs of Hip-Hop.
The text you send on the way to the club or the email you send leading up the event is going to make MORE of an Impact, stay in my phone longer than any flyer you hand me, no matter how big the boobs or how juicy the booty. At the end of the night there are more flyers in the street that with your people.

An Email Auto Responder is the equivalent of your Street Team. Each time someone subscribes to your list they will receive an automatic response to that request, welcoming them in to you list.

You then create a list of emails to be sent out to this list every few days. Intersperse those messages with Broadcast messages that you have written about current or upcoming events. It the average person needs to be exposed 6 or 7 times before they make a purchase. You do this with each email automatically 24/7, while you are asleep, or in the booth, or on stage.

What am I going to write about?
Are you serious? The average rap song has over 350 words, 10 catch phrases, 40 headlines and 3 concepts. Take a look back over your music and find topics of value. How many of your songs mention your past? How rough it was growing up and how much you knew things had to get better. That is the most universally marketable story in the world.

Everyone struggles and you found a way out. You are a leader. You provide value.
By using tolls like this to leverage the power of the internet your fan base will explode. Fans will be waiting for your emails so they can learn more about you. This is the key to building an online presence.



AWeber - Email Marketing Made Easy


Aweber is a great Auto responder and also the one I use. It’s is pretty much the standard. There is a small monthly fee but for the options and accessibility you are getting a deal. Other cheaper or free auto responders have some string attached….attached to ads and whole other junk that slows you down.

We need to keep operations streamlined, keep you focused. There is no time to waste. I want you making the most of every minute you spend online. In social media or working on your blog you need to get into a routine of Money Making Habits. Updating and sending broadcast messages to your list is an awesome way to spend time online, and work that writing muscle, instead of so much WorldStar. (no disrespect :) )


go here

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Monday, August 3, 2009

Revealed: The Only Reason an Indie Record Label Will Ever Sign You

It’s Value, how fast and how much money they will make back off of your blood sweat and tears.
All they are looking for is product that sells. Artist Development??? All that is over, the industry is still scrambling to get over the digital revolution and they are super quick to drop and artist now more than ever.


You have to come to the table with a fan base that buys, a list of people that Know, Like and trust You-The Artist. And you know the only way to do that is to get out there and meet the people. Either online or on the corner you have to Network, Promote, and Manage Yourself.

It s all so much. When are you going to have time to get back in the booth.
So we sacrifice. More hustle, less music. More time with the wife and kids, less time on the street, whatever you end up doing the part of us that wants to create slowly falls asleep and gets lost away.

WAKE UP. This is the only way you should be marketing your Music. It’s a 4 step process.

1 Build Your List - 100% Mission Critical.
2 Monetizing Your List - $$ not just downloads anymore, a buying public.
3 Residual Income - You are here for a reason. This is a business.
4 Cash Flow – GPT Get Paid Today, Stay in the game long enough to make an impact.

Let me show you the secrets Serious Network Marketers are using on the Internet to Explode Your Fan Base and Create Multiple Income Streams from that List before your get a Deal. This system is built for Struggling Network Marketer a.k.a to me the Un-Signed Recording Artist, because if you really look at it they are the same thing

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